Pride in Place Privacy Notice


This privacy notice is for a local community engagement project being carried out as part of the Pride in Place Programme (PiPP). PiPP is a 10‑year government investment programme that aims to support stronger, better‑connected and healthier communities in areas that have historically been under‑served.

In this project, Ipsos UK is working with your local authority to speak with local residents and community stakeholders about their experiences, priorities and ideas for their area. This notice explains what personal data may be collected as part of that engagement, how it will be used and protected, and what your rights are.

About Ipsos UK

  • Ipsos MORI UK Limited and Ipsos (market research) Limited are a specialist research agency, commonly known as Ipsos and referred to in this privacy notice as “Ipsos UK”. Ipsos UK is part of the Ipsos worldwide group of companies, and a member of the Market Research Society.  As such we abide by the Market Research Society Code of Conduct and associated regulations and guidelines.
  • Ipsos has commissioned an independent evaluator – Anna Beckett, trading as Anna Beckett Consulting – to deliver the evaluation of the PiPP community engagement pilots.

What is Ipsos UK’s legal basis for processing your personal data?

  • Ipsos UK are data controllers for this project. They require a legal basis to process your personal data. Their legal basis for processing is your consent to take part in this project. If you wish to withdraw your consent at any time, please see the section below covering ‘Your Rights’.

How will Ipsos UK use any personal data including the responses you provide?

  • Taking part in this project is entirely voluntary and any answers are given with your consent.
  • You may be invited to participate in an evaluation survey after the event or workshop. The survey is hosted on SmartSurvey.co.uk by Anna Beckett.
  • Ipsos UK will keep your personal data and responses in strict confidence in accordance with this privacy notice and you will only be identifiable in any published results if you consent.  

Who we share your data with

  • Ipsos UK will be using supplier organisation to assist us in running the study and we will need to disclose your personal data for that purpose. These supplier organisations include:
    • Ipsos UK may use Large Language Models (Artificial Intelligence e.g. Open AI) using an Ipsos dedicated environment to create transcriptions or assist with analysis.
  • Note that Anna Beckett, trading as Anna Beckett Consulting – is delivering the evaluation of the People in Place community engagement pilot. Ipsos UK will not disclose your personal data to Anna but we will share a survey during the event or workshop on Anna’s behalf. The survey is hosted on SmartSurvey.co.uk by Anna Beckett. The SmartSurvey privacy policy is available here https://www.smartsurvey.co.uk/company/privacy-policy. Only Anna and Ipsos Associates helping her with the evaluation will see the answers you give. You can choose whether to provide your name and contact details – if you do not provide them then Anna will not have those details.
  • In some locations, the evaluation survey will also offer you the option of providing your contact details so they can be shared with the council. Again, this is entirely optional. If you select this option and provide your contact details (name, email, telephone number) they will be shared with your local council who will then become the data controller for that information.

How will Ipsos UK ensure your personal information is secure?

  • Ipsos UK takes its information security responsibilities seriously and applies various precautions to ensure your information is protected from loss, theft or misuse. Security precautions include appropriate physical security of offices and controlled and limited access to computer systems.
  • Ipsos UK has regular internal and external audits of its information security controls and working practices and is accredited to the International Standard for Information Security, ISO 27001.

How long will Ipsos UK retain your personal data and identifiable responses?

  • Ipsos UK will only retain your data in a way that can identify you for as long as is necessary to support the project and findings. In practice, this means that once we have satisfactorily reported the anonymous findings, we will securely remove your personal, identifying data from our systems.
  • Your personal details used to invite you to take part in this study, will be securely deleted from our systems once the study and any quality control checks are complete; this is usually carried out within three months of project close.
  • For this project we will securely remove your personal data from our systems by 30 July 2026.

Where will your personal data be held & processed?

  • All of your personal data used and collected for this project will be stored and processed in the United Kingdom and the European Union.

Your rights.

Who can you contact about this project or your personal data?

Contact Ipsos:

Email: Geraldine Egboche@ipsos.com with “25-092288-01 PiP community engagement” in the email subject line

Post:                     25-092288-01 PiP community engagement

                              Data Protection Officer, Compliance Department

3 Thomas More Square

London E1W 1YW

United Kingdom

Contact MHCLG:

Post:                     PiP community engagement

2 Marsham Street

London

SW1P 4DF

Contact Anna Beckett (the evaluator):

Email:                      anna.beckett@a-b-consulting.co.uk

Post:                        PiP community engagement

27 Georgiana Street

London, NW1 0EA